Objective: Create a blog with daily specials targeted towards women.

She Saves is an ongoing experiment in blog content creation, search engine optimization, and social media.

Created custom Wordpress template and configured various plug-ins. Monitor Google Analytics results regularly to assess content needs. Blend in affiliate marketing where possible.

Objective: Create a blog to feature news about and deals for the Nintendo Wii.

We Know Wii is an ongoing experiment in blog content creation, search engine optimization, and social media.

Created custom Wordpress template and configured various plug-ins. Monitor Google Analytics results regularly to assess content needs. Blend in affiliate marketing where possible.

Objective: Create corporate blog for Southwest Airlines

Coordinated interaction with client, managed project schedules and deliverables, and provided education on blogging to Southwest Airlines’ blogging team.

Developed wireframe outlining key blog elements needed in design. Wireframe was key to design work, as designer had no exposure to blogs, and required specific guidance on design.

Authored press release for launch.

• Southwest Airlines Blog Wireframe
• Southwest Airlines Blog Process Flow
• Southwest Airlines Blog Press Release

Objective: Tweak existing entrust.com layout and revise businessstrategies.com layout for acquisition announcement.

Updated layouts to create a seamless look between the two sites for Entrust’s acquisition of Business Strategies. Created wireframes for both site’s home pages based on existing Entrust.com layout.

• Entrust/Business Signatures Wireframes

Objective: Refresh bidding process for Verizon Superpages.

Updated flow and integrated geographic target areas into “bid grid” process to allow users to quickly find appropriate categories for their advertisements.

Objective: Determine efficacy of weekly NMCI Newsletter

Analyzed traffic logs for newsletters over a six month period. Presented findings, including hits based on placement within the newsletter and readership based on time between newsletters. Recommended headline formats and frequency guidelines.

Due to security restrictions, full access is not available.

Objective: Update site design to match new marketing style guide.

Organized project effort and coordinated team of designers for presentation of multiple designs to client. Ensured client satisfaction with deliverables, schedule and budget.

Created wireframes and IA plans to present to multiple designers for design. Coordinated design efforts and collaborated with client in user testing for final design choice.

Objective: Integrate 800 support articles into site in a way that improves customer satisfaction.

Coordinated project team efforts of migrating articles into new CMS. Created schedule, motivated team with incentives, and ensured on-time delivery.

Developed “tagging” method of organizing articles into groups. Users can drill down through any of the tags, until they reach the article that fits their needs. Helpful links and recommended articles for each tag are highlighted on the main tag pages.

Customer satisfaction survey results have improved to above 90% since implementation.

Due to security restrictions, full access is not available.

Objective: Create process flows and wireframes for lanelogic’s dealer portal.

Conceptualized user’s flow through application. Wireframed every step of the process, outlining specific design elements to be incorporated. Goal was to allow the dealers to efficiently work through the portal, which is used to order and track the progress of cars provided by lanelogic.

• lanelogic Dealer Portal Wireframe
• lanelogic Dealer Portal Notes

Objective: Create flight reservation form for southwest.com redesign proposal.

Site did not allow reservations from home page at time of proposal. Created quick form to allow for easy reservations directly from the home page, with links to more advanced reservation features.

• Southwest Airlines Reservation Form Concept